An optimized pH shampoo (4.5-5.5) helps prevent excess swelling of the hair cuticle to help reduce frizz, preserve color, and maintain health and shine—especially important for damaged hair. An optimized pH also helps preserve the scalp microbiome and is gentle enough to use every time you cleanse.

• 91% said hair feels healthier, smoother, and does not feel weighed down*
• Certified microbiome-friendly: Scalp microbiome is preserved for a healthier-feeling scalp and a gentler cleanse
• Color is maintained
• Hair feels strong + healthy, appears smooth with reduced frizz
• Hair is moisturized without being weighed down, easier to style + less tangled
• Non-Sensitizing
• Dermatologist tested

*results observed on 35 people after 21 days